Work

Point of View: Recall Revisited: Recall Redux

Year: 1994

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1994.12466953

Author: Joel S. Dubow

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W102887473

FWCI: 5.684

Cites: 6

Cited by: 48

Related to: 10