Work

An Investigation of the indirect effects of advertisements intended to change product attribute beliefs on attitudinal elements

Year: 1988

Type: report

Source: Deep Blue (University of Michigan)

Author: Youjae Yi

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1033850823

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Related to: 10