Work

Investigating the Role of Network Exteranlities and Perceived Value in User Loyalty Toward a SNS Site: Integrating Network Externalities and VTSL Model

Year: 2013
Type: conference-paper
Study design: Observational Study
Authors: Yoo-Jung Kim, Jaejung Kang, Boo-Yun Cho
Language: English
Subfield: Marketing
Open Access status: closed
OpenAlex ID: W10354645
FWCI: 2.454
Cites: 45
Cited by: 5
Related to: 10