Work

Understanding the influence of C2C communication on purchase decision in online communities from a perspective of information adoption model

Year: 2015

Type: article

Source: Telematics and Informatics

DOI: 10.1016/j.tele.2015.06.001

Authors: Dong Hong Zhu, Ya Ping Chang, Jian Jun Luo

Institutions: Huazhong University of Science and Technology, Wuhan Textile University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, China Postdoctoral Science Foundation

Awards: SoLoMo情形下“下一个最佳购物建议”（NBO）对消费者决策的影响机制研究, SNS环境下交互行为对消费决策的作用机理研究- - -基于比较的视角, G2337502687

OpenAlex ID: W1035666307

FWCI: 26.53

Cites: 33

Cited by: 161

Related to: 10