Work

Exposure to Sales Flyers and Increased Purchases in Retail Supermarkets

Year: 1999

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1999.12466451

Authors: Scot Burton, Donald R. Lichtenstein, Richard G. Netemeyer

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1038649891

FWCI: 2.77

Cites: 11

Cited by: 67

Related to: 10