Work

The Effect of Product Sampling and Couponing on Purchase Behaviour: Some Empirical Evidence

Year: 1995

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1995.11104613

Authors: Dalton McGuinness, Mike Brennan, Philip Gendall

Institution: Massey University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Massey University

OpenAlex ID: W1041472955

FWCI:

Cites: 11

Cited by: 19

Related to: 10