Work

Creating Brand Names With Meaning: The Use of Sound Symbolism

Year: 2000

Type: article

Source: Marketing Letters

DOI: 10.1023/a:1008184423824

Author: Richard R. Klink

Institution: Loyola University Maryland

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W104216173

FWCI: 3.906

Cites: 38

Cited by: 478

Related to: 10