Work

Escaping the Channel Silo - Researching the New Consumer

Year: 2006

Type: article

Source: International Journal of Market Research

DOI: 10.1177/147078530604800405

Authors: Hester Stuart-Menteth, Hugh Wilson, Susan Baker

Institution: Cranfield University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Northwestern University

OpenAlex ID: W1045199299

FWCI: 5.872

Cites: 32

Cited by: 44

Related to: 10