Work

Direct Marketing im Wandel – Vom Letter über den Screen zum Smartphone

Year: 2013

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-02000-2_2

Authors: Heribert Meffert, Christian Rauch

Institution: University of Münster

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W104722869

FWCI: 9.973

Cites: 45

Cited by: 11

Related to: 10