Work

The story of kiasu : expressions of identity and status via conspicuous consumption : an ethnographic study of Singaporean young women in a newly adopted culture

Year: 2013

Type: article

Author: Suanne Yap

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W105346930

FWCI:

Cites: 81

Cited by:

Related to: 10