Work

The "What" and "How" of Marketing Performance Management

Year: 2013

Type: article

Source: RePEc: Research Papers in Economics

Authors: Sorina-Diana Mone, Marius D. Pop, Nicoleta-Dorina Racolţa-Paina

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W105587320

FWCI: 3.962

Cites: 23

Cited by: 22

Related to: 10