Work

Brand loyalty of cereal products

Year: 2010

Type: dissertation

Source: Boloka Institutional Repository (North-west University)

Author: Aaron Lekatjo Mazibuko

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: green

OpenAlex ID: W106529732

Cites: 18

Cited by: 1

Related to: 10