Work

Coca-Cola vs. PepsiCo — A “Super” Battleground for the Cola Wars?

Year: 2006

Type: article

Source: Sport Marketing Quarterly

DOI: 10.1177/106169340601500207

Author: Steve M. McKelvey

Institution: University of Massachusetts Amherst

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W107210726

FWCI: 2.34

Cites: 14

Cited by: 23

Related to: 10