Work

An Examination of Star Players' Effects on the Branding Process of Professional Sports Teams

Year: 2012

Type: article

Author: N. David Pifer

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W109145931

FWCI:

Cites: 36

Cited by: 1

Related to: 10