Work

The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase

Year: 1991

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1991.12466759

Author: Roobina Ohanian

Institution: Emory University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W109192947

FWCI: 10.95

Cites: 21

Cited by: 1,318

Related to: 10