Work

Brand equity estimation model

Year: 2015

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2015.06.025

Authors: Marta Olivia Rovedder de Oliveira, Cleo Schmitt Silveira, Fernando Bins Luce

Institutions: Universidade Federal de Santa Maria, Universidade Federal do Rio Grande do Sul

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1101247288

FWCI: 9.114

Cites: 63

Cited by: 49

Related to: 10