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Everyone loves a secret: Why consumers value marketing secrets

Year: 2015

Type: article

Source: Business Horizons

DOI: 10.1016/j.bushor.2015.07.001

Author: Adam J. Mills

Institution: Babson College

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1103243325

FWCI:

Cites: 22

Cited by: 8

Related to: 10