Work

Impications of National Identity for Marketing Strategy

Year: 2001

Type: article

Source: The Marketing Review

DOI: 10.1362/1469347012569922

Author: Keith Dinnie

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W110487648

FWCI:

Cites:

Cited by: 16

Related to: 10