Work

Brands as substitutes for the need for touch in online shopping

Year: 2015

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2015.07.015

Authors: Óscar González-Benito, Mercedes Martos-Partal, Sonia San Martín

Institutions: Universidad de Salamanca, Universidad de Burgos

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ministerio de Economía y Competitividad

Award: G2868802530

OpenAlex ID: W1108550993

FWCI: 3.308

Cites: 34

Cited by: 46

Related to: 10