Work

Real-Time Marketing

Year: 1996

Type: book

Source: Harvard Business School Press eBooks

Author: Regis McKenna

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W111393873

FWCI: 28.16

Cites:

Cited by: 174

Related to: 10