Work

The fashion engagement grid: understanding men's responses to fashion advertising

Year: 2015

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2015.1037232

Authors: Ben Barry, Barbara J. Phillips

Institutions: Toronto Metropolitan University, University of Saskatchewan

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1115097274

FWCI: 5.797

Cites: 65

Cited by: 24

Related to: 10