Work

Advertising: `The poetry of becoming'

Year: 1993

Type: article

Source: Harvard business review

Author: Theodore Levitt

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W112188952

FWCI:

Cites:

Cited by: 17

Related to: 10