Work

Strategies for Increasing Marketing Flexibility: an Application of the Service Dominant Logic

Year: 2009

Type: article

Abstract: The paper outlines the necessity of marketing flexibility in the context of new theoretical and practical conditions, and proposes a synthetic model of flexible marketing systems capable to enhance the value co-creation process.

Source: RePEc: Research Papers in Economics

Author: Cälin Gurǎu

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W112331094

FWCI:

Cites: 14

Cited by: 9

Related to: 10