Work

Brand equity and corporate responsibility

Year: 2010

Type: dissertation

Source: Epsilon Archive for Student Projects (University of Southampton)

Author: Ashkan Pakseresht

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W112366328

Cites: 171

Cited by:

Related to: 10