Work

And now, goodbye

Year: 2012

Type: article

Source: International Journal of Advertising

DOI: 10.2501/ija-31-1-39-62

Authors: Julie A. Ruth, Yuliya Strizhakova

Institution: Rutgers, The State University of New Jersey

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1126451772

FWCI: 2.74

Cites: 46

Cited by: 23

Related to: 10