Rhetoric in customer referencing: Fortifying sales arguments in two start-up companies
Year: 2015
Type: article
Source: Industrial Marketing Management
Authors: Jari Ruokolainen, Leena Aarikka-Stenroos
Institutions: Nokia (Finland), Tampere University of Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1128087856