Work

Brand personality dimensions and the effects on consumers' brand selection

Year: 2008

Type: dissertation

Author: Jongsuk Choi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1129715686

Cites: 84

Cited by:

Related to: 10