Work

Strategische Planung und Umsetzung einer Integrierten Kommunikation: Die Anbieterperspektive

Year: 2016

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-04706-1_4

Author: Manfred Bruhn

Institution: University of Basel

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1135975561

FWCI: 1.959

Cites: 31

Cited by: 11

Related to: 10