Work

Brand competition in fashion e-commerce

Year: 2015

Type: article

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2015.07.007

Authors: David Heuer, Malte Brettel, Jan Kemper

Institution: RWTH Aachen University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1137062880

FWCI: 4.143

Cites: 61

Cited by: 20

Related to: 10