Work

Organisational Marketing – Making Use of Linkages and Transfer Potential between Marketing Disciplines

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-04680-4_1

Authors: Tobias Kesting, Thorsten Kliewe, Nisha Korff, David Serbin

Institution: FH Münster University of Applied Sciences

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W11374561

FWCI: 6.857

Cites: 37

Cited by: 5

Related to: 10