Work

Integrierte Marketing-Kommunikation

Year: 1993

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-82539-1_2

Authors: Arnold Hermanns, Michael Püttmann

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1141548

FWCI: 8.535

Cites: 10

Cited by: 20

Related to: 10