Work

Alliteration Alters: Phonetic Overlap in Promotional Messages Influences Evaluations and Choice

Year: 2015

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2015.06.002

Authors: Derick F. Davis, Rajesh Bagchi, Lauren G. Block

Institutions: University of Miami, Virginia Tech, Baruch College

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1144102453

FWCI: 7.457

Cites: 62

Cited by: 40

Related to: 10