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The New Landscape
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Year:
2012
Type:
book-chapter
Source:
Apress eBooks
DOI:
10.1007/978-1-4302-3934-5_8
Authors:
Jonathan London,
Martin Lucas
Language:
English
Topic:
Marketing and Advertising Strategies
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W114691859
FWCI:
Cites:
Cited by:
Related to:
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