Work

Understanding the impact of store flyers on purchase behaviour: An empirical analysis in the context of Spanish households

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2015.08.006

Authors: Juan Carlos Gázquez-Abad, Francisco J. Martínez-López

Institutions: University of Almería, Universitat Oberta de Catalunya, Universidad de Granada

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1152331041

FWCI: 5.789

Cites: 71

Cited by: 28

Related to: 10