Work

Client and agency mental models in evaluating advertising

Year: 2005

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2005.11072903

Authors: Timothy Devinney, Grahame Dowling, Michael Collins

Institution: UNSW Sydney

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1153319381

FWCI: 3.825

Cites: 12

Cited by: 23

Related to: 10