Work

Vom Produkt- zum Lösungsanbieter

Year: 2015

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-8349-4681-2_8

Authors: Robert Wilken, Frank Jacob

Institution: ESCP Business School

Language: German

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1153919196

FWCI:

Cites: 38

Cited by: 8

Related to: 10