Work

The Scent of Innovation: Towards an Integrated Management Concept for Visual and Scent Communication of Innovation

Year: 2011

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-642-17223-6_12

Author: Nicole Pfeffermann

Institution: Constructor University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W115706823

FWCI: 6.011

Cites: 118

Cited by: 6

Related to: 10