Work

Review of Christian Grönroos In search of a new logic for marketing: Foundations for contemporary theory"

Year: 2008

Type: book-review

Source: Scandinavian Journal of Management

Author: Per Skålén

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W116031284

Cites:

Cited by: 2

Related to: 10