Work

Brand loyalty and membership retention rates in voluntary professional institutes and associations

Year: 2012

Type: dissertation

Source: Boloka Institutional Repository (North-west University)

Author: Johan Frederik Müller

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1162265825

Cites: 108

Cited by:

Related to: 10