Work

Generierung von Kundenwert mit mobilen Diensten

Year: 2002

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-90695-3_14

Authors: Ralf Reichwald, Roland Meier

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W116374489

FWCI: 9.611

Cites: 42

Cited by: 10

Related to: 10