Examining the Showrooming Intention of Mobile-assisted Shoppers in a Multichannel Retailing Environment
Year: 2014
Type: article
Authors: Qiuyue Luo, Lih‐Bin Oh, Li Zhang, Jing Chen
Institution: Xi'an Jiaotong University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W116775233
