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Determining brand resonance among golfers with respect to golf club brands
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Year:
2013
Type:
article
Author:
Carlo Bondesio
Language:
English
Topic:
Consumer Behavior in Brand Consumption and Identification
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W1169298658
FWCI:
Cites:
96
Cited by:
Related to:
10