Work

Beyond Effective Frequency Evaluating media schedules using frequency value planning

Year: 2002

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar.42.6.33

Authors: Hugh M. Cannon, John D. Leckenby, Avery Abernethy

Institutions: Wayne State University, The University of Texas at Austin, Auburn University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W117750403

FWCI: 5.91

Cites: 35

Cited by: 55

Related to: 10