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Handbuch Data Mining im Marketing.
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Details
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Year:
2002
Type:
article
Source:
Künstliche Intell.
Author:
Ralf Walther
Language:
German
Topic:
Customer churn and segmentation
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W117821783
FWCI:
39.06
Cites:
Cited by:
62
Related to:
10