Work

Diferencia de riesgo percibido entre marcas del distribuidor y marcas del fabricante: efecto de la naturaleza de búsqueda o experiencia del producto

Year: 2004

Type: article

Study design: Observational Study

Source: Revista española de investigación de marketing

Authors: Ana María Díaz Martín, Celina González Mieres, Juan Antonio Trespalacios Gutiérrez

Language: Spanish

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W118622071

FWCI: 0.936

Cites: 24

Cited by: 4

Related to: 10