Work

Distinguishing between short-term and long-term commitment in football shirt sponsorship programmes: towards a matrix of management implications

Year: 2006

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-07-03-2006-b005

Authors: Simon Chadwick, Des Thwaites

Institutions: University of London, Birkbeck, University of London, University of Leeds

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W119114663

FWCI: 1.173

Cites: 17

Cited by: 17

Related to: 10