Work

Gestaltung komplexer Markenarchitekturen

Year: 2004

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-01557-4_31

Authors: Franz-Rudolf Esch, Sören Bräutigam, Thorsten Möll, Eva Nentwich

Institution: Justus-Liebig-Universität Gießen

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W119281347

FWCI:

Cites: 10

Cited by: 9

Related to: 10