Work

Using New Media for Customer Interaction: A Challenge for Relationship Marketing

Year: 2000

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-662-09745-8_13

Author: Bernd Stauss

Institution: Catholic University of Eichstätt-Ingolstadt

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W119452658

FWCI: 18.21

Cites: 10

Cited by: 112

Related to: 10