Work

The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand: the case of Korean college students

Year: 2011

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-13-01-2011-b003

Authors: Do Young Pyun, Hyungil H Kwon, Chul-Won Lee

Institutions: Nanyang Technological University, National Institute of Education, Chung-Ang University, Yonsei University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W119616518

FWCI: 0.926

Cites: 41

Cited by: 26

Related to: 10