Work

The criteria and challenges of unethical advertising

Year: 2014

Type: article

Source: American Journal of Business, Economics and Management

Authors: Mohammad Noorizzuddin bin Nooh, Khairil Faizal Khairi, Muhammad Ridhwan Ab. Aziz, Mahdhir Abdullah, Syadiyah Abdul Shukor, Rabi’atul ‘Adawiyah binti Rashiddi

Institution: Universiti Sains Islam Malaysia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1197598633

FWCI: 0.792

Cites: 11

Cited by: 8

Related to: 10